I did a video about Sunny Lenarduzzi a couple of years ago, and some people said I was too hard on her.
So, let's revisit.
The video we're reacting to from Sunny promises us a $1M business in six months without running ads.
If that sounds too good to be true, it's probably because most of the time, it is.
Sunny knows about marketing, and her system is honestly how I run my business for the most part. I can't get behind the income claims and charging people thousands for a general course about courses with a once-a-week call with me.
Also, the hypocrisy of telling people their referral network will continuously generate new clients in their pipeline while she runs ads herself. (If her thousands of successful students make her referrals, why would she ever have to run ads?)
Someone can both know about marketing AND be doing things I consider unethical. Both can be true. And me saying my opinion doesn't mean I am jealous or take away my two decades of experience in the marketing industry and running a coworking space business the last decade (AKA running my own small business that is not a marketing agency).
Resources mentioned:
Sunny Lenarduzzi OG video: https://www.youtube.com/watch?v=GTpj-Q9bpVE&list=WL&index=61&t=2s&ab_channel=SunnyLenarduzzi
My original Sunny video: https://www.youtube.com/watch?v=ZWd3-HGg43w
My 'sales funnel training' (watch the first seven minutes and you can learn about sales funnels without giving me your email address or sitting through my sales pitch): https://www.youtube.com/watch?v=OpmhZIeGgI8&ab_channel=TechNicoleSupport
How to do templates in Gmail: https://support.google.com/mail/answer/14864208?hl=en
A good article about Calendly versus the new appointment scheduling functionality in Google Calendar: https://zapier.com/blog/calendly-vs-google-calendar/