I did a video about Sunny Lenarduzzi a couple of years ago, and some people said I was too hard on her. So, let's revisit. The video we're reacting to from Sunny promises us a $1M business in six months without running ads. If that sounds too good to be true, it's...
There are various times in your business life when you need a logo. Logos can be used for short-term projects like an event or marketing campaign, but they could also be used longer-term (like what is going on with that sign you're putting in front of your business)....
New Chapter, New Name I named my company 'Breaking Even Communications' back in 2008 because my personal finance blog, which I started in 2007, was called Breaking Even. Because of this, I could use one domain for both the ongoing blog and the potential new company...
https://youtu.be/kbVD0eUd2KQ?si=XRBLtzPYlj3H-1MY If you want to know what's been going on and what you should be doing right now with your marketing in this very weird world we are in. Below is part of my Janruary email newsletter about this topic which serves as good...
Chances are, if you're like me, you get tons of emails offering you 'qualified leads' or wanting to sell you a weirdly specific list. Is this something you should consider? If you're wondering the cliff notes version of why I would never buy a lead, it's two main...
I have long threatened a sales funnel training but held off because I have about five minutes of content around funnels. But hey, it's 2025, so I went for it. Here's a training about sales funnels where you won't have to: hear me brag for thirty minutes about how rich...
I’ve always been a sucker for any media that promises X amount of followers (because even after almost 20 years in marketing, *I* can’t do that!). So when I saw this podcast from Direct Selling News, I was interested to see how they’d spin it. It turns out that...
This information will change fast, so we will periodically update this, but here's what we know now and our plan (at least to start) going forward. One thing I didn't say explicitly is TikTok doesn't seem to plan on deleting US-based accounts. So, your account will...
Because numbers (and hips) don't lie, let's look at data to see how much you are likely to make as an MLM distributor versus a small business owner in terms of income... and why income disclosure statements aren't the complete picture of how a business is doing (but a...