Is It Worth Your Time?

Sometimes, with any task in life, it’s easy to wonder (out loud or otherwise): Is this worth my time? While I can’t answer that in every instance of your life, I can help you with the internet stuff. Here are some questions you should ask yourself before...

The Death Of Branding

Since the beginning of this year in particular, I’ve been reading a bunch of articles about the death of brand loyalty, Forbes and The New Yorker’s recent articles in particular. To summarize (probably overly so): people now have access to information....