by Nicole Ouellette | Feb 11, 2014 | This Week In Business
Some of you may or may not know I’m getting married this year. And even though I’m holding a small wedding, there is some coordination that needs to happen. For me and Derrick, the two most important things to spend our money on were 1) food and 2)...
by Nicole Ouellette | Jan 28, 2014 | This Week In Business
Part of this year which is making it really different from previous ones is that, now that I have a functional, profitable business, I now have the luxury… and responsibility… to steer this ship even more intentionally than I have been. And this means...
by Nicole Ouellette | Dec 23, 2013 | This Week In Business
I’m pretty good at reading people. It’s part having a constantly on B.S. detector, part having met a lot of different kinds of people in my life and business. Some people have tried to waste my time. And I don’t want them to waste yours too. Here are...
by Nicole Ouellette | Nov 15, 2013 | Marketing Monday, This Week In Business
When I ask business owners who their typical customer is, about half of them say ‘everyone’. Really? So then I try another question. “Who is your best customer?” and I start pressing for details, like income, interests, age, and other details,...
by Nicole Ouellette | Nov 11, 2013 | This Week In Business
I grew up in a small business family and, for that reason, I never wanted to own my own. This income helped me graduate college without any debt. We had a swimming pool. To the people in my small town, we were living the life. You might wonder why I wouldn’t...
by Nicole Ouellette | Oct 18, 2013 | This Week In Business
People have asked me in the past, “So how do you come up with a rate of $75/hour?” What I love is when they make this leap: “Wow, you make $75/hour?!? You must be rich!” If I actually made $75/hour for every hour I worked in a week, that would...
