by John Swinconeck | Dec 12, 2014 | This Week In Business
So, we’ve gone over the nature of a press release and how to write one. Press Release Part 3 discusses how to add images that tie your words together. Every picture tells a story. Include an eye-catching photo that will draw attention to your press release when...
by John Swinconeck | Dec 5, 2014 | This Week In Business
Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release. Writing the press release Here’s a breakdown of the components of a standard press release:...
by John Swinconeck | Nov 27, 2014 | This Week In Business
Got an exciting new product or service, and need to get the word out? Most small businesses have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc....
by Nicole Ouellette | Nov 21, 2014 | This Week In Business
I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...
by Kassandra Strout | Aug 28, 2014 | This Week In Business
It’s Tech Thursday…in Cambridge! We’re reporting from WordCamp Boston 2014, and thought it would be fun to film while we’re here! Professional development is important in all industries, and conferences are a perfect example. They give you the...
by Kassandra Strout | Aug 19, 2014 | This Week In Business
Taglines have been around since the dawn of advertising. Brands seeking a way to stand out among competitors, to have their voices heard above all the others, have often utilized these simple yet effective marketing tools. The general goal for a tagline is to be...
