by Nicole Ouellette | Aug 24, 2021 | Advertising, Social Media
The most expensive video we’ve made! We’ll be running an experiment: $25 spend to Facebook ads, $25 to Instagram ads, $25 to Pinterest ads, and $25 to Youtube ads targeting as close to the same audiences as possible during the same time period. We’ll do this for a) an ecommerce/online business and b) a local business. (This video will be ecommerce site, part two will be a local business!) Are there a lot of factors involved? Yes. Are they 100% comparable? No. Will spending $200 and having some data make for an interesting two part video series? Probably. Could we have spent the money on something dumber? Absolutely. Join us.
by Nicole Ouellette | Aug 17, 2021 | Social Media
Is Pinterest still a thing? It certainly is! And we’ve used it not only for cheap ads and to find fun memes but also to drive traffic to websites. We’ll go over some Pinterest tools you can use (for free) to drive traffic to your website.
by Nicole Ouellette | Aug 16, 2021 | Social Media
A little tip for anyone who has to present something to a client #shorts
by Nicole Ouellette | Aug 3, 2021 | Social Media
GaryVee’s Dollar Eighty program, where you are supposed to put your 2 cents on 90 social media posts a day, is a way to get maximum engagement on Instagram. We did the ‘light’ (re free) version of this for one week, here’s what we liked and learned.
by Nicole Ouellette | Jul 20, 2021 | Social Media
Do you have a business? Then you should make a Google My Business page. Sure you’re going to get robocalls screaming at you that your listing is out of date (I get them almost daily) but the benefits outweigh the shenanigans. We’ll talk about how to set up your business page for free, whether you have a physical location or not.
by Nicole Ouellette | Jul 13, 2021 | Social Media
So short form video content is about to be prioritized on Instagram over still images, so what’s a small business supposed to do to make under 60 second videos? We have five ideas for you (and check out last week’s broadcast for five more wherever you are seeing this).
