by Nicole Ouellette | Nov 16, 2021 | Advertising, Social Media
So last week, we talked about how influencer Dave Hollis has changed monetization strategies. But the reality is most of us don’t want to be influencer/guru/aspirational lifestyle bloggers. We kind of like running our business and as part of it, we have to...
by Nicole Ouellette | Nov 9, 2021 | Advertising, Blogging, Social Media
So last week, I posted a viral video about Dave Hollis and his shift in monetization strategy. Some of the video comments were Dave Hollis snark. I don’t know him personally (obviously) and I do consider some of his behavior at the very least inappropriate, but...
by Nicole Ouellette | Oct 26, 2021 | Advertising, Social Media, Tech
Does Timing Matter When You Post On Social Media? Maybe a bit but not in the way you may think it is. The reality is that what timing works best can depend on what platform you are using; what audience you are targeting; what industry you are in; and more. (Examples...
by Nicole Ouellette | Oct 12, 2021 | Advertising, Blogging, Social Media, Tech, Websites
If it doesn’t matter if a robot does it or a person does it, why not let a robot do it? Contrary to popular belief, automation doesn’t require a computer programming degree or expensive software. This broadcast is a basic intro to the idea of IFTTT.com and...
by Nicole Ouellette | Sep 21, 2021 | Social Media
Until we can figure out ways to ship haircuts, there are always going to be some business who need to serve customers in real life… and those customers will likely travel within a set distance to get goods/services. Are online ads useable by these businesses in a real...
by Nicole Ouellette | Sep 8, 2021 | Advertising, Social Media, Tech
(Clash of the Social Media Ads Part Two will be posted next week. In summary I too aggressively targeted an audience in a town with 12,000 people so they ads didn’t show as much as they could have had a given them a bigger budget or a longer time period to run....
