Halloween and Social Media

Why are demons and ghosts always hanging out? Because demons are a ghoul’s best friend.  Ghastly puns aside, Halloween might be the best holiday out there. Back in 2009, Americans spent nearly 6 billion dollars on Halloween related activities (costumes, candy,...

5 Lessons I’ve Learned from Video Editing

During my first month at Breaking Even, I was introduced to video editing in iMovie. Okay, “re-introduced” is probably a better word- I’d dabbled in iMovie  back in 2002, when the state received a grant for public schools to get Macs for 7th graders....
American Idol Syndrome

American Idol Syndrome

At WordCamp last month, one of the seminars I attended was called “5 Secrets of Tech Marketing” (as it was pointed out in the introduction, this seminar wasn’t “THE 5 Secrets,” just “5 Secrets”). The final point of the...
Selfie Madness

Selfie Madness

Here’s the thing about selfies:  you may absolutely love them, or denounce them and everything they stand for, but chances are you’ve taken one. Or have at least thought about taking one. According to this infographic, about a million people take a selfie...