by Nicole Ouellette | Apr 6, 2015 | Social Media
We recently had a client ask us about a Facebook issue. She had noticed she was well above 800 fans and suddenly, within a couple days, she was below that number again. Note the drop in the graph: Today we began investigating. Turns out, there was no...
by Kassandra Strout | Mar 27, 2015 | Social Media
I have a confession. It’s actually not that big of a deal in the grand scheme of things, but here it goes: I’m careless when it comes to hashtag use (in my personal life, anyway). To be honest, I only use them when I’m in a goofy mood. Late one night...
by Nicole Ouellette | Mar 24, 2015 | Social Media
I’m one of those people who enjoys learning more about my topic when I am off the job. I read social media books and magazines… and have even tried to watch “Helvetica” (a movie about the font). I just couldn’t do...
by Kassandra Strout | Dec 18, 2014 | Social Media
This week, we just have one question: You down with OGP? Please enjoy this rap about microdata. Need a bit of background? See our previous serious video on microdata. Lyrics and Rapping: Nicole Ouellette Video capture and editing: Kassie Strout Here are the full...
by Kassandra Strout | Dec 11, 2014 | Social Media
As Nicole says, this week we’re going “meta.” You may have noticed, some links that get shared on Facebook, Twitter, LinkedIn, etc. look really great, while others…not so much. Why is that? Microdata, my friends! Microdata is defined as...
by Kassandra Strout | Nov 20, 2014 | Social Media
Every now and then, your business might host an event, or maybe participate in a larger event (i.e. Small Business Saturday). There are (at least) three things you should remember when you’re promoting an event using the internet, and that’s what this Tech...
