by Kassandra Strout | Feb 22, 2016 | This Week In Business
As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
by Kassandra Strout | Aug 13, 2015 | Tech
With lots of ‘free’ stuff online, how do you know when to pony up? Kassie and Nicole discuss things they’ve gladly paid for, and when free was really best.
by Nicole Ouellette | Jul 24, 2015 | This Week In Business
Three years ago, I wrote a book for National Novel Writing Month. It’s been sitting in Google Drive, and I’ve been wondering what I do with it. I’ve kind of edited about half of it but I think I’d have the motivation to finish if I knew what...
by Nicole Ouellette | Oct 14, 2013 | Marketing Monday
As part of SquareSpace’s marketing pitch, they give away a free domain. I find this interesting because, since they continue to advertise it, it must be working. But allow me to let you in on a little secret. This really isn’t a big deal. Actually...
by Nicole Ouellette | Feb 4, 2013 | This Week In Business
“It seems like a lot of social media people give information for free.” one of my friends mentioned today. The implied question being, why is that? As people in the information business, we know it’s important to give some of our product for free in...
