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Marketing Tactic: Doing Something People Aren’t Willing To Do

by Nicole Ouellette | Jul 10, 2018 | This Week In Business

Bar Harbor, Maine has an epic Fourth of July celebration. It starts with the local Rotary Club’s Pancake Breakfast, followed by the parade at 10 am, and an afternoon of activities that include a craft fair, lobster races, and the MDI Seafood Festival (and, for...
Facebook Live And Facebook Ads: An Experiment

Facebook Live And Facebook Ads: An Experiment

by Nicole Ouellette | Sep 26, 2016 | Social Media

Rumor has it that advertising/boosting Facebook Live videos is less expensive and more beneficial than other types of Facebook Ads. Of course, we wouldn’t just rely on a rumor. So we ran a little experiment where we boosted two posts (a Facebook Live video and a...
Facebook Live: What We’ve Learned So Far

Facebook Live: What We’ve Learned So Far

by Nicole Ouellette | Sep 6, 2016 | Social Media

I’ve been on the whole video marketing bandwagon for at least six years. Even in its infancy, I had an introductory (terrible) video on the Breaking Even site so people could get to know me. Circa 2010 ya’ll: (Wow, that was painful… but how awesome...

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