by Nicole Ouellette | Jun 8, 2021 | This Week In Business
You might have heard (or experienced yourself) that it’s less expensive to retain a customer then get a new one. So whether you have a new product or service or are just thinking it might be good to reach out, this video has some ideas about how you can...
by Kassandra Strout | Jun 16, 2017 | This Week In Business
We’ve covered selling in a general sense and gone into detail about cross-selling, the next item on the list is upselling. With upselling, you’re selling a person a better, more expensive version of whatever they were initially planning on buying. If...
by Kassandra Strout | Mar 21, 2017 | Websites
It was 11 p.m. on Christmas Eve, 1997. My Dad embarked on a solo mission to the garage to assemble a basketball hoop for my brother and I. Armed with a tool kit, a set of instructions, and the kind of confidence you get from a neighborhood Christmas Eve party, he was...
by Kassandra Strout | Jul 11, 2014 | This Week In Business
So, you may or may not be aware that I spend a lot of time, um, researching, on Buzzfeed. Something that has stuck out to me lately is the way they use employees to humblebrag about their work environment. In June, Buzzfeed employee Justin accidentally sent an e-mail...
