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Marketing Tactic: Doing Something People Aren’t Willing To Do

by Nicole Ouellette | Jul 10, 2018 | This Week In Business

Bar Harbor, Maine has an epic Fourth of July celebration. It starts with the local Rotary Club’s Pancake Breakfast, followed by the parade at 10 am, and an afternoon of activities that include a craft fair, lobster races, and the MDI Seafood Festival (and, for...
Our Newest Project: Selling Local Gift Certificates Online With Gift MDI

Our Newest Project: Selling Local Gift Certificates Online With Gift MDI

by Nicole Ouellette | Jun 2, 2017 | About Us

We all know ‘buying local’ is a great idea. More money stays in the community. We have access to goods and services we wouldn’t have otherwise. We have vibrant downtown centers. New people relocate because they have options to make money. It is a...
Marketing Monday: Social Media And Economic Development In Small Communities

Marketing Monday: Social Media And Economic Development In Small Communities

by Nicole Ouellette | Nov 21, 2016 | Marketing Monday

My friend Ryan Pelletier became the town manager of Madawaska within the last couple years. One thing I’ve noticed since he took this position is how he uses Facebook in particular as a way of reaching the masses. He also has a really straightforward approach...

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