LinkedIn: The Sleeper Social Network

LinkedIn: The Sleeper Social Network

Most of the time, when people talk about social media, what they are really talking about is Facebook. No one has ever asked me to give a LinkedIn seminar and when I talk about building my network using it, I usually get a couple eye rolls. Here’s the thing...
How To Get More Popular On Pinterest

How To Get More Popular On Pinterest

OK so you’ve gone on Pinterest; created compelling boards of content; added ‘Pin it’ buttons to your website;  left comments on popular pins;  followed others;  and otherwise done everything you are supposed to do on Pinterest… So once you have...

Why You Should Try To Use Google+

Now whenever I am giving a social media talk, I gloss a bit over Google+ for a few reasons: 1) Relatively few people care about it right now. Not sure if you’ve ever had a limited amount of time to get through a topic and a lot to cover but when there is cool...

Why Social Media Marketing Costs Money

Social media marketing has revolutionized the advertising industry from the business point of view because it’s three things: fun, ubiquitous, and free. But the thing is it’s not really free because even though it is free to use, social media takes time...