by Kassandra Strout | Feb 26, 2016 | Social Media
In an effort to make Google+ a more “social” network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an...
by Nicole Ouellette | Feb 19, 2016 | Social Media
Something about seeing the pound sign in front of a word can make the smartest of us feel a little stupid. Is this something I should know? Is this another language? Hashtags help us organize information. Nothing more and nothing less. Let’s say you posted a...
by Kassandra Strout | Feb 5, 2016 | Social Media
Er, actually, not everyday, because that’s the magic of a service that schedules things in advance. When someone says “Buffer,” I usually think a) they’re describing someone who has spent a lot of time at the gym or b) c’mon, YouTube, I...
by Kassandra Strout | Jan 29, 2016 | Social Media
On January 15th, we hosted our first workshop of the year with Jim LeClair of Smart Data Map Services right here at Anchorspace, the coworking space we work out of. We had an impressive turnout, even after capping the registration early (thanks to everyone for being...
by Nicole Ouellette | Jan 18, 2016 | Social Media
Not sure how many of you are into Periscope but I kind of love it. To those who haven’t used it, Periscope is a live video app/social network that is tied to your Twitter account (though since launching you can now use the app without Twitter). You film live...
by Kassandra Strout | Jan 11, 2016 | Social Media
One of my first blog posts at Breaking Even was written almost 2 years ago and dedicated to one of my favorite apps of all time, Snapchat. Although my excitement towards app has arguably waned, it’s made some significant changes in this time period, and people...
