by Kassandra Strout | Aug 2, 2016 | Social Media
via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving pictures in Harry Potter, they aren’t still but aren’t necessarily a full video either. In our internet travels, we’ve seen the good and bad side...
by Kassandra Strout | Jul 29, 2016 | Social Media
Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern times, but with a bit of a twist. On July 4th, I was part of a conversation that relived the whole Pokemon obsession that most of the group had experienced...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
by Kassandra Strout | Jul 1, 2016 | Social Media
For our area, summer is an important time for the local economy. From Memorial Day Weekend to mid-October, the area comes alive with businesses reopening for the season and lots of visitors. As marketers, we tend to have a watchful eye on what different businesses are...
by Kassandra Strout | Jun 24, 2016 | Social Media
It’s safe to say that Instagram is my (Kassie’s) favorite social network. It could be that I’m a visual person, or that the platform feels less cluttered than Facebook and less stressful than Twitter to me. This post is, quite simply, a “just...
by Kassandra Strout | Jun 7, 2016 | Marketing Monday, Social Media
This weekend, I was listening to one of my favorite podcasts (Real Talk Radio with Nicole Antoinette). She announced her goal for the podcast- to be totally sponsorship free and community supported, which I thought was pretty cool. Right now, this model is in...
