by Nicole Ouellette | Oct 12, 2021 | Advertising, Blogging, Social Media, Tech, Websites
If it doesn’t matter if a robot does it or a person does it, why not let a robot do it? Contrary to popular belief, automation doesn’t require a computer programming degree or expensive software. This broadcast is a basic intro to the idea of IFTTT.com and...
by Nicole Ouellette | Sep 8, 2021 | Advertising, Social Media, Tech
(Clash of the Social Media Ads Part Two will be posted next week. In summary I too aggressively targeted an audience in a town with 12,000 people so they ads didn’t show as much as they could have had a given them a bigger budget or a longer time period to run....
by Nicole Ouellette | Aug 24, 2021 | Advertising, Social Media
Are ads for you? While we recommend them in a marketing mix, certain kinds of clients can be hesitant about spending money on ads, particularly new businesses that seem to have a ‘small’ audience in terms of who their product would appeal to. So we did a...
by Nicole Ouellette | Jul 2, 2021 | Advertising
Facebook has a type of ad called a lead generation ad that I think it under-appreciated. We just ran our own experiment with one and for $8, we got data and two new customer leads. We’ll go over what these ads are, who they can work well for, and how we ran our...
by Nicole Ouellette | Nov 2, 2020 | Advertising, Social Media
You’re so vain, I bet you think this post is about you…. Kidding but what’s it like to buy influence? Does it get you anything? Do people think more highly of you for having more Instagram followers? Like in real life, you can pay people to like you...
by Nicole Ouellette | Oct 27, 2020 | Advertising, Social Media
In this ‘If I Was A Marketing D-bag’ installment where we talk about marketing tactics we were use if we were a bunch of jerks who had no moral compass and just wanted to take your money. This week’s edition is how to run spammy ads, mainly on...
