Ask Nicole Series: Lead Magnets

Ask Nicole Series: Lead Magnets

? All the slick marketers talk about a lead magnet… but what is that even? A lead magnet is a reason to get someone’s email address. It might be something like a free whitepaper or workbook, access to an exclusive pre-recorded class, or other one-off but...
Making Stuff Better: Keyword Research

Making Stuff Better: Keyword Research

  You’ve been told by hundreds of SEO d-bags to put keywords on your site: on pages, in metatags, and more but how do you figure out what words to use? That’s what this video is about. With keywords, we care about three basic things: Search volume...