There are various times in your business life when you need a logo.
Logos can be used for short-term projects like an event or marketing campaign, but they could also be used longer-term (like what is going on with that sign you’re putting in front of your business). They offer something visually identifiable and can give people an idea about what you’re trying to do (ex: whether your new breakfast restaurant is a trendy brunch spot or a greasy spoon).
I don’t design logos, but I often get asked about them.
In this video, I’ll discuss your options, their use cases, and their pros and cons. We’ll also discuss the pricing you can expect and what you get (or should get) at higher price points when it comes to logo designs.
Remember, whatever process gets you the logo you want is the correct answer to what you should do for your logo!
Also, your logo will likely evolve, so you can always start with something and change it later.
Resources Mentioned:
Portfolio websites:
https://www.behance.net/
https://dribbble.com/
https://portfolio.adobe.com/
How to look through contests running (or that ran in the past) on 99Deisgns: https://99designs.com/contests
Color Palette Testing Tool: https://thecolorpalettestudio.com/