Tired of marketing companies gatekeeping pricing? Here’s my pricing!
Want something not on this list, contact me for a quote.
Website Services
Website/Search Engine Optimization Services—Website fees do not include software/plugin/theme licenses, hosting, or domain name fees, which renew yearly. Ask about hosting with us; it could save you some money!
I design exclusively in WordPress (see my ‘Why Open Source’ section) but will edit websites created in other software.
| Item | Deliverables | Price |
|---|---|---|
| Web Design Coaching (2 Sessions) | If you are DIYing your WordPress website, consider this your ‘quick start.’ I’ll create your WordPress development environment (basic theme customization and best practices like creating a child theme and installing useful plugins) and provide two one-hour coaching sessions to ensure you feel comfortable taking on the project and have someone to call if you need more help. (See hourly rate below) | $600 |
| Basic WordPress Website Setup (not e-commerce, custom fields, data feeds, or other customizations.) | – A custom-designed website in WordPress that is mobile-friendly, on-brand, and meets your expectations for look, feel, content, and function. – Recreating content sections from existing websites. – Photo galleries, portfolio pages/custom page layouts, and custom forms. – A responsive website (looks and works well at all screen sizes.) – A mutually agreed-upon timeline and communication schedule throughout the process. (Our fee includes up to three rounds of revisions, allowing plenty of time for feedback/changes.) – Custom Google Analytics 4 report created with up to 20 custom events. Site load time under three seconds (can be evaluated on tools.pingdom.com) – Automated backups (can be sent to Google Drive, Dropbox, client email, etc.) – Use themes/plugins from established companies to avoid future compatibility issues. – Social media and text/email newsletter integration. – Openness and approachability about the website from me throughout the project. – Consideration of all different visitors to the website (client provides audiences) – Content writing as needed. – Training with staff interested in maintaining the site (30 minutes virtually) – Access to a recorded training library for easy post-training reference. | $3000 Timeline: Under 2 months from the first scheduled kickoff meeting and receipt of all client-provided content items. |
| Detailed Website Analytics Setup | Setting up custom Google Analytics 4 reporting based on metrics stakeholders want to be measured (clicks on certain buttons, ‘goal’ events like filling out forms, etc.) Up to 50 tracked events (I can provide a list of possibilities). | $2000 |
| Monthly WordPress Updates (Function and Security) | Weekly website backups and WordPress security/software updates. Uptime monitoring, restoring backups as needed. | $300/year |
| Monthly WordPress Updates (Function, Security, and Content/ On-Page SEO | Weekly website backups and WordPress security/software updates. Uptime monitoring, restoring backups as needed. Includes up to two hours monthly of content/SEO updates. I’ll make a list of things at the start of work and cross them off over time… unless you contact me with something more urgent. Content/SEO tasks might be writing unique titles/descriptions for each page, tracking and redirecting 404 errors, fixing mobile display issues, compressing large files, addressing accessibility issues, and many more. When you sign on, I’ll make a list of issues that can be addressed specific to YOUR website. | $300/month (six-month agreement) |
| Payment/ Donation Form Setup (WordPress websites) | If you only sell a couple of products, want to create a subscription option on your website, or want to accept donations, I can set up a payment/donation form to your specifications that takes one-time payments or recurring payments. Once set up, you can duplicate it to create additional forms—I’ll show you how! This includes setting up payment processing, collecting custom information, and interfacing with software you already use (e.g., donor management system, email marketing software, etc.). | $1500 |
| Search Engine Optimization (SEO) Retainer | A detailed website audit looks at your website’s traffic, content, and function and allows me to create a task list to allow your site to perform better in search engines. Sample tasks might include building backlinks into your website, writing unique page titles and descriptions, fixing errors on pages with a high exit rate, redirecting 404 error links, decreasing page load time, improving the mobile experience on pages, keyword research with content rewriting, and other on-page SEO tasks. | $600/month (six-month agreement) |
Email Marketing, Text Marketing, and Community Management Services
| Item | Deliverables | Price |
|---|---|---|
| Texting Setup | I’ll schedule/send text messages to your various lists. **Not including costs of actual texting service: Most services charge per text message (around $0.10-$0.50/text), but some charge a flat fee. I would find the best service for your intended use regarding ongoing pricing. | $800 |
| Texting Service (ongoing) | I’ll schedule/send text messages to your various lists. **Not including costs of actual texting service: Most services charge per text message (around $0.10-$0.50/text), but some charge a flat fee. I would find the best service related to your intended use regarding ongoing pricing. | $400/month **Not including costs of actual texting service: Most services charge per text message (around $0.10-$0.50/text), but some charge a flat fee. I would find the best service related to your intended use in terms of ongoing pricing. |
| Email Marketing Setup | Initial list import, template styling/content layout, adding subscription options to website/social media. (I typically recommend Mailchimp, Mailerlite, Omnisend, Substack, or Beehiv to start because it has $0 monthly fee for under 500 subscribers. As part of this setup, I’m happy to discuss all options based on what features you need. For example, Omnisend has deep Shopify integrations, while Beehiv’s ecosystem can help you monetize your content.) | $1000 |
| Email Marketing Service (ongoing) | Draft email newsletter content for client approval, two rounds of edits, and final send (and adding to archive, if applicable). This is typically done weekly, monthly, or quarterly. | $500/send **Not including costs of actual email marketing service: I’ll start you off with a free plan if at all possible but some plans charge you for sending more emails, having a certain number of subscribers, etc. Most clients pay $0-$40/month for their email marketing service. |
| Online Community Management | For Facebook groups, Slack workspaces, Discords, Mighty Networks, and other ‘groups.’ I would onboard new members (and, if you have no process for this, I will help you develop it), create discussions, publish content, and otherwise interact within your community while aiding members in group participation. Community management makes the climate you want for your online community and helps member retention over time. | $1000/month (six-month agreement) |
Social Media Packages
All these include:
- helping you select what social media platforms you should be using based on your audience and goals
- content creation, including two videos per week minimum with optimization (hashtags, location tagging, updating Beacons/LinkTree pages for TikTok/Instagram links, etc.)
- regular communication/strategy (typically weekly meeting, monthly meeting, or Slack channel)
- daily message/content moderation
- monthly reporting
- 8 on-site production hours/six months (travel expenses apply)
- marketing strategy based on your business goals
- seasonal platform updates (ex: updating business hours and cover image on Facebook)
Need less support? Check out the a la carte options below.
| Item | Deliverables | Price |
|---|---|---|
| Social Media Maintenance- Two Accounts | Choose two accounts from among the following: Facebook, Google Business, Instagram, TikTok, Reddit, LinkedIn, Threads, Pinterest, YouTube, BlueSky This includes content creation, moderation, analytics, and strategy, as outlined above. | $2000/month (six-month agreement) |
| Social Media Maintenance- Four Accounts | Choose four accounts from among the following: Facebook, Google Business, Instagram, TikTok, Reddit, LinkedIn, Threads, Pinterest, YouTube, BlueSky This includes content creation, moderation, analytics, and strategy, as outlined above. | $3200/month (six-month agreement) |
| Social Media Maintenance- Six Accounts | Choose four accounts from among the following: Facebook, Google Business, Instagram, TikTok, Reddit, LinkedIn, Threads, Pinterest, YouTube, BlueSky This includes content creation, moderation, analytics, and strategy, as outlined above. | $5000/month (six-month agreement) |
A La Cart Social Media Services
| Item | Deliverables | Price |
|---|---|---|
| Video Production Day + Editing (Half Day) | Four hours on site and film video content. This includes planning the filming day, editing all videos into 50-70 short videos for use on social media websites, up to two rounds of edits/feedback for all videos, and all the raw footage in case you want to create additional videos or use it for other purposes (website backgrounds, b-roll for TV commercials, etc.). I will schedule them in your social media marketing software to go out regularly if you like. (For most clients, the software that does this is $15-$25/month depending on pieces of content/amount of social media accounts.) | $2000 + travel costs |
| Video Production Day + Editing (Full Day) | Eight hours on-site and film video content. This includes planning the filming day, editing all videos into 100-120 short videos for use on social media websites, up to two rounds of edits/feedback for all videos, and all the raw footage in case you want to create additional videos or use it for other purposes (website backgrounds, b-roll for TV commercials, etc.). I will schedule them in your social media marketing software to go out regularly if you like. (For most clients, the software that does this is $15-$25/month depending on pieces of content/amount of social media accounts.) | $3500 + travel costs |
| Video and Photo Production Day + Editing (Full Day) | Eight hours on-site and film video and photo content. This includes planning the filming day, editing videos into 50-70 short videos for use on social media websites and 50-70 still images for use on social media websites, up to two rounds of edits/feedback for all content, and all the raw footage in case you want to create additional videos/images or use it for other purposes (website backgrounds, b-roll for TV commercials, etc.). I will schedule them in your social media marketing software to go out regularly if you like. (For most clients, the software that does this is $15-$25/month depending on pieces of content/amount of social media accounts.) | $3500 + travel costs |
| Google Business and Bing Places Setup | Create a Google Business listing with client email, verifying the location, providing complete information, including products/services listings and attributes, adding photos and videos, and ensuring all who need access to the listing have it. Create and connect the Google Business listing to a corresponding Bing listing (that will automatically be updated when the Google listing is updated). | $1000 |
| Virtual Livestream Hosting (One Hour Stream) | Create and run a live stream as your cohost or behind-the-scenes help. I’ll help you conceptualize your live stream, prep your guest(s), schedule the stream, set up the online streaming environment with visuals and other supporting materials to reference, solve any streaming issues in the broadcast, and make sure the stream is posted to your blog/website after the fact, and add show notes to all streaming locations and move the live stream to the right playlist as applicable. This price reflects a virtual production rate; additional fees apply for in-person work. | $600 |
| Monthly Reporting | Creating a monthly report based on social media data, website data, Google Business/Bing data, email/text marketing data, and data from third-party services (ex: Toast) as applicable. Includes analysis and suggestions for content, timing, and other elements for future marketing based on data. | $250/month |
A La Cart Marketing Services
| Item | Deliverables | Price |
|---|---|---|
| Meta Ads Campaign Management | This includes producing the creative assets, writing copy, developing ad strategy, creating an audience, integrating the website, and monitoring daily ads. DOES NOT include the cost of ads (charged to client’s card, monthly budgeted amount pre-determined with client) | $1000/campaign + cost of ads |
| 6-Month Marketing Plan | After meeting with your team and other stakeholders, I’ll analyze your current marketing, website analytics, email/text marketing data, online reviews, sales data, budget, and anything else that should be considered and create a marketing plan. Each section will provide strategy, detailed instruction, and examples/mockups, providing a macro and micro view of marketing efforts. The average plan is around 100 pages and includes everything you need to execute the plan on your own. | $6000 |
| Marketing Retainer | If you have a variety of tasks that will shift month to month, this is for you. Under marketing retainers for other clients, I have made website edits, developed landing pages, added website functionality (ex: an interactive quiz), created social media and email marketing content, edited whitepapers, ran ads, and more. This reserves 8 hours of my time each month at a discounted hourly rate. | $1000/month (six-month agreement) |
| Video Editing (Social Media Videos) – 50 Videos | Do you have some long-form content you want to cut into short videos? Video content you’ve recorded but haven’t had time to edit? Send me what you have and any branding guidelines (fonts, logos, music you typically use, etc.) and I will make you 50 vertical videos between 4 and 60 seconds long for use on your social media including elements like animations, captions, and other enhancements underlining your desired calls to action. | $2000 |
| Work Day | Get one full workday (8 hours) of undivided attention. Includes planning session for work and logistics (file sharing, etc.) ahead of time for maximum value. If virtual: Will keep Zoom or Slack open for easy communication/feedback. If in-person, travel costs apply. | $1000 (+ travel costs, if in person) |
| Hourly Rate | If not included above, work will be hourly. I may or may not be able to estimate exact amount ahead of work but I can provide a range and will never go over maximum estimate. | $200/hour |