All About Keywords

All About Keywords

So some slick-seeming SEO person just told you that you should be optimizing your website with keywords. Can keywords help? Yes. Can they completely change the trajectory of your whole website? Probably not. You know you’ve done keyword research right when: 1)...
Making Stuff Better: Keyword Research

Making Stuff Better: Keyword Research

  You’ve been told by hundreds of SEO d-bags to put keywords on your site: on pages, in metatags, and more but how do you figure out what words to use? That’s what this video is about. With keywords, we care about three basic things: Search volume...
Ask Nicole Series: Gift Guides

Ask Nicole Series: Gift Guides

What’s one way to drive traffic to your website, engage people on social media, and be a part of something bigger for the holidays? Today we talk about creating an online holiday gift guide, with exclusively your products or your products along with others. Gift...