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A Simple Guide to Customer Loyalty Programs

A Simple Guide to Customer Loyalty Programs

by Kassandra Strout | Feb 22, 2016 | This Week In Business

As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
Subscription Services: Why You, Why Now

Subscription Services: Why You, Why Now

by Nicole Ouellette | Sep 5, 2014 | Marketing Monday

You may have noticed an uptick in ‘subscription boxes’ the last couple years. My sister mentioned having a few beauty items to give me from her boxes (a gift subscription from her husband) while many health podcasts I listen to are constantly advertising...

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