by Nicole Ouellette | Dec 30, 2020 | Websites
You’ve been told by hundreds of SEO d-bags to put keywords on your site: on pages, in metatags, and more but how do you figure out what words to use? That’s what this video is about. With keywords, we care about three basic things: Search volume...
by Nicole Ouellette | Oct 13, 2020 | Advertising
In this ‘If I Was A Marketing D-bag’ installment where we talk about marketing tactics we were use if we were a bunch of jerks who had no moral compass and just wanted to take your money. This week’s edition is how to run spammy ads, mainly on...
by Kassandra Strout | Jan 9, 2015 | Tech
Back in November, we filmed a Tech Thursday video about advertising online (when it’s a good idea, as well as a brief sample of the more common types you may encounter). As we started filming, we realized, Hey, there’s kind of a lot to online advertising....
by Nicole Ouellette | Dec 10, 2013 | Marketing Monday
People often ask me what I think about paid ads. Honestly, I hardly ever use them but I have some rules when I do: 1) It’s short term. Ex: Running a contest, the first few days of a new website launch, etc. 2) It’s never more than 10% of any budget I am...
by Nicole Ouellette | Sep 30, 2013 | Marketing Monday
You know that thing you did… the one that didn’t work? No, I don’t know about it exactly. I just know I have a few things I’ve done that didn’t work and assumed you had at least one too. So why didn’t your last...
