by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Kassandra Strout | Jul 18, 2016 | Email Marketing
…I can’t help myself when it comes to a Monty Python reference. Over the past month, there’s been some interesting stuff going by about email deliverability. We’ve even noticed perfectly harmless emails have been going into our Spam folders:...
by Nicole Ouellette | Apr 24, 2015 | Email Marketing
One of the most heavily commented on articles we ever wrote was about Mailchimp versus Constant Contact. This was written almost four years ago… and as you’d imagine, when you write about technology of four years ago, it is going to probably become wrong...
by Nicole Ouellette | Sep 9, 2013 | Marketing Monday
The Neighborhood House is a local non-profit in our area. Like many non-profits serving a small community (in this case, Northeast Harbor), they have a variety of roles. Everything from a regular after school program to special events for the public (chili cookoff...
