Three Kinds of Ads and Examples

Three Kinds of Ads and Examples

One of our clients is an older man who’s not really on social media. But this 70 year old man has at least one doctorate and runs a multimillion dollar company. And he asked me a question as we were having lunch a couple weeks ago. “If I want to spend a...
Ask Nicole Series: Lead Magnets

Ask Nicole Series: Lead Magnets

? All the slick marketers talk about a lead magnet… but what is that even? A lead magnet is a reason to get someone’s email address. It might be something like a free whitepaper or workbook, access to an exclusive pre-recorded class, or other one-off but...